There are certain times of the day and week that your audience is online more than others. Knowing these times can make it easier to time your posts so that they are more likely to reach their intended target audience and be heartfelt or responded to with comments, likes, and shares.

How would you use social media analytics to improve your social media strategy?

Aside from timing, content is also a big driver of how well a post performs. Posts that are highly visual or evoke an emotion tend to perform better on social media than simple text-based posts. Posts that provide value and share news or events are also effective at generating engagement.

Optimize Your Social Media Strategy with SocialItaliani also important that your brand has a consistent voice across channels. The same messaging, creatives and branding should be carried out across all of your channels in order to build brand recognition and reassure customers that they are dealing with the right business.

Finally, incorporating hashtags into posts is one of the best ways to drive engagement. It’s easy to use a hashtag tool to find trending topics and then add them into your post to broaden the reach of the message you are trying to convey.

Using a competitive analysis to learn what works and doesn’t work for your competition is a great way to stay one step ahead. Whether that means learning what their latest campaigns are and how they are performing, or even what kind of content their audiences like to engage with the most, this information can help you improve your own strategy to be more effective and successful.